Magnolia Palace: A Surreal Visual Feast by Shangda Design

Experience Center Design Inspired by Nature's Elegance

Shangda Design's Magnolia Palace, a sales center in Jiangmen, China, offers a unique spatial experience inspired by the concept of a river. This award-winning design combines advanced materials and novel design elements to create a space that stimulates sensory perceptions and offers a tranquil retreat.

The Magnolia Palace, covering a total of 220 square meters, is a testament to Shangda Design's innovative approach. The design team, comprising Haitao Liu, Shaojun Xie, Dayang Liu, Zuxian Zhou, and Zhiqiang Li, has transformed the sales center into a surreal visual feast. The design's unique properties lie in its relationship with nature, reflected in the rippled lake in the courtyard and the natural forms and shapes employed in the interior space.

Shangda Design's inspiration for the Magnolia Palace comes from the regional concept of a river. The design focuses on elegant lines and curves, which are reflected in each grand, fashionable, and avant-garde space. Overlapped arcs, like romantic and beautiful waves of the ocean, reconstruct the space into a dreamlike scene, stimulating the sensory perceptions of the audience.

The design realization technology used in the Magnolia Palace is as unique as its inspiration. The space uses a large volume of special-shaped arc elements. Moreover, the design also focuses on the use of advanced and novel materials. Using fashionable and futuristic metal, glowing glass, and light stainless steel, Shangda Design has explored novel and brand-new ways of employing materials.

Despite the short design and construction period and high requirements for construction technology, Shangda Design successfully overcame these challenges. They kept close communication with the site, continuously followed up and optimized the process, ensuring the final effect was presented as scheduled. The result is a space that not only appeals to sensory perception but also offers a spiritual experience, inspiring imagination and touching upon people's souls.

The Magnolia Palace is not just a design marvel but also an award-winning creation. It was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2021, a testament to its outstanding expertise and innovation. This design, admired for its strong technical characteristics and splendid artistic skill, showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.


Project Details and Credits

Project Designers: Shangda Design
Image Credits: Image #1: Photographer Hengyu Jiang, Sand table area, 2020. Image #2: Photographer Hengyu Jiang, The reception hall, 2020. Image #3: Photographer Hengyu Jiang, Water bar, 2020. Image #4: Photographer Hengyu Jiang, Negotiation area, 2020. Image #5: Photographer Hengyu Jiang, Children's area, 2020.
Project Team Members: Haitao Liu Shaojun Xie Dayang Liu Zuxian Zhou Zhiqiang Li
Project Name: Magnolia Palace
Project Client: Shangda Design


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